A business is nothing without a great product or service to offer its customers. However, a business also needs its customers to believe that the business is an ethical organization. Perception is reality, so a business needs to make sure that the people who are buying the products believe in the company they are buying from. How does a company do this?
The first step that a company can take is to be seen out in the community. Perhaps the company could have a day of volunteering where employees of the company go out and clean up a park, or help kids do homework. This shows that the company has a human side and that it is about more than just money. This will build goodwill in the community about your company and the products it offers.
Swaying employee opinion about the company will help in building a positive image in the community. If your company is offering the best pay, benefits and takes care of the employees, the employees will speak glowingly of the company when talking to others. MarketTools expands on this concept and shows how employee satisfaction will lead to increased customer satisfaction. Those who feel appreciated by their employer will work harder to help that employer succeed.
A transparent company is often a favorably viewed company. If the CEO is willing to field customer questions on his Twitter page, or when a company is upfront about a problem with a product, the customers tend to be more willing to forgive those mistakes. The companies that try to spin, or cover up, a problem will only be left with fewer customers.
Allow your company to be known for something. Whether the prices cannot be beat, or if the pizza is simply the best in town, allow the company to build a buzz without even having to say or do anything. A company in a smaller town might consider hiring a well liked member of the community. These tactics not only give a positive public image, but it makes the company unique. Allowing people to associate your company with something, or someone, positive will make the company brand a transcendent one.
Building a positive image for your company is based on many things. However, if your company goes out of its way to treat others well, and provides a great product, the company will undoubtedly be seen as a positive one. It takes time and hard work, but it pays dividends if done correctly.