Sales

Best Ways to Sell Avon



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There are many ways to sell Avon. Using a little creativity and leg work, you can be very successful at it. The following tips comprise some of the best ways to sell Avon.


Blitzing


A good way to get more clients is to blitz a territory. Order one hundred brochures or fliers, then print up a little introduction on your computer and staple it to the front of all the brochures. Personalizing the brochure is a great way to get a food in the door. Include a brief bio, explain how the ordering works and talk about the 100% money back guarantee.

Out of 100 brochures, you should get a few phone calls. Take their orders and phone numbers. For the next three campaigns, continue to blitz the neighbourhood. You will garner a few more calls. Return once more before Christmas. That should be effective in harvesting all the clients from that neighbourhood. Move on to a new neighbourhood and start the process again. Of course you will keep the ones you found and continue to visit their homes and leave the new brochures for them.


Hire helpers


Ask friends or clients to work for you. Tell your prospect that if she passes around the brochure at work or school you will give her a discount or free product. Everyone loves a discount and its a great way to reach people you wouldn't normally have contact with.



Double up


When delivering an order to your existing customer, double up on the brochures. Giving out two brochures will encourage her to pass the other along to a friend or neighbour.



School Swap meets


Get a table at a school swap meet. These are often very cheap. Set up a nice display for people to try the products and bring lots of fliers, brochures and business cards. Also hold a free draw for a basket of goodies. It is a great way to collect names.


Fundraisers


Avon offers fundraisers for schools and sports teams. While you won't make any money from these, they are a great way to find new clients. Many have not ordered Avon in years or the fundraiser may be the first time they have ordered product. Now they will need a regular rep, and there you are ready to serve their future needs.


Open House parties.


The open house is a fantastic way to show a wide range of product and to entertain your clients in a way that is fun and stress free. Your manager can also help you with this. Invite her as guest speaker to talk about skin care or the Avon opportunity. She can also loan you the latest product for display as she has these for the Avon meetings. Set out product on tables all over your home and encourage clients to try them. You can set out your own Avon clothes, toys and other products you have bought for yourself to show clients the quality of them, even if they are not currently for sale in the brochures. Have a door prize draw and a special incentive for orders over $50 like “get a free lipstick.” Have fun with it.


Social Networking


Make use of twitter and facebook to get the word out about your Avon business. Create a fan page and invite all your facebook friends to it. Post updates of the latest specials and new product introductions. Hold specials where if one facebook friend brings you an order from someone else, you both get 15% off.

You can also get an Avon website. Once you do, advertise it everywhere.


Samples


Samples are great for getting the product into the hands of clients. You can toss the little envelopes of skin care into the orders or you can bring along a bottle of perfume to let the customer smell. Don't just stop at consumable products, if you are wearing jewellery, clothing or have toys from Avon bring those along to point out to the client.


Create advertising


Don't just rely on the text inside the brochure to sell the product. Get out your pen and circle things in the brochure you really like and write something beside it in your own handwriting like “I LOVE this shower gel!” This really works well to be your voice when the customer is alone going through the brochure.



These are just a few tips you can use to sell Avon effectively. You can also attend your sales meeting to get more tips and ideas. Don't stop being creative when thinking up the best ways to sell Avon and you will succeed.

 

More about this author: Melanie Cossey

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